Client: De Mello Kitchen

Category: Branding

Project Date: 2022

This project is a branding and packaging design work for bakery brand ‘De Mello Kitchen’. The brand’s objective is to create products that harmonize with De Mello Coffee’s offerings. Therefore, the customer wanted to create a logo that matches the coffee brand that is the same affiliate. We modernized the masking logo of ‘Gaksi’ in the shape of a woman’s face to match the brand that aims for healthy and fresh homemade products made by ‘mother’. We then adapted another character in Korean culture, ‘the bear’, to create a funny but protective character despite its scary face. Branding was created through a combination of these symbols.