Client: WHOA

Category: Branding Design

Project Date: 2023

Whoa is a brand that started out as a food truck business in Detroit, USA. The client wanted to redesign the brand identity that was pleasure, wonder, and surprising to match the brand name. Simple fonts are arranged at various angles to make it playful typography. Breaking away from the existing branding that had a dark gray and black color pattern, we chose an orange color that will catch customers’ attention. Using this strong orange and wordmark, we have completed a branding identity that is simple and gives a strong impression.